Customer Centricity Survey

A new survey investigating your approach to customers...

World Class Research has reaffirmed the view long held by shrewd managers and leaders... The secret for long term success in any business is customer centricity.

Do you truly put the customer at the heart of the organisation?

It holds true for B2C and B2B businesses. It holds true when dealing with external or internal customers. It holds true for large organisations and small organisations. It holds true in the private, the public and the not for profit sector.

The Customer Centricity survey focuses on three important models:

  • Customer Centricity Consensus and Assurance (Slack and Betts)
  • Service Excellence (Johnston)
  • The Tipping Point (Gladwell, as developed by Betts)

The on-line survey is undertaken at all levels of an organisation, from front line staff to senior managers.

This survey will produce a report that will provide a vital insight into where you are on your journey to customer centricity and what are the key next steps to take.

Super-Sized Survey!

In addition you may choose to 'Super-size' the survey. As well as the internal perspective a, slightly amended and shortened version of the survey is available for completion by your suppliers and your customers enabling a true 360 degree perspective